Today, as the pandemic subsidies in many countries, the focus is shifting again back towards in-person events. That said, for the foreseeable future, event planners will need to be prepared to continue providing virtual experiences. Eventually, however, in-person events will become popular as they once were, but that is not to suggest virtual events are going anywhere soon.
The future of event marketing and management is undoubtedly the hybrid approach. As such, event planners should be ready to present to both in-person and virtual attendees. After all, the unique benefits of virtual events, such as reduced costs and greater accessibility are things that will apply long after the pandemic.