Attendees in the Driver’s Seat: Are Hybrid Events Ushering In the Next Wave in Personalization?

Conversations about personalization within the attendee journey generally relate to features such as segmented communications, personalized schedules, and more qualified matchmaking.

However, hybrid events — which will likely become the norm in the near future — are poised to usher in a whole new level of personalization when it comes to how attendees consume content.

There is still much uncertainty around what hybrid events will look like and the best practices for engaging hybrid audiences, but it’s already clear that they offer new personalization opportunities.

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