How to Make Money on Virtual Events Without Charging Ticket Fees

Reach was cited by most planners as the most promising benefit of virtual events. Most B2B events, from corporate user conferences to association trade shows, rely on reach to maximize their stakeholders’ longtail ROI in the form of future conversions. In virtual events, the focus is less on direct profit from the event itself, and more on future revenue from sales down the line.

But if EventMB’s latest research is any indicator, virtual events have yet to deliver on the promise of a higher reach.

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