Alongside several other 2018 event trends that are shaping the industry, the mobile event app will continue to have much influence over events throughout this year and beyond. Developments in app capabilities as well as new guidelines introduced by Apple have both propelled event app providers to evolve and innovate at a faster-than-expected pace. Luckily, this is good news for event organizers.
Whether events are part of your greater marketing strategy, or your entire business revolves around them, your customers are the nucleus of your orbit. And as you continue to grow, you’ll need to make the customer experience feel even more personal — even as you’re reaching more and more event-goers every day.
Your team will inevitably grow as your events business does. With a busy staff managing events across the country, your team needs to be more in sync than ever. Technology can be the solution to increasingly complex workflows — or make the problem even worse.
As your team and technology grow, don’t let each team adopt new technology individually.
No one enjoys standing in lines, but Americans spend a collective 37 billion hours a year doing it. Most event attendees are so used to standing in line that they assume it’s a necessary evil. They don’t enjoy queues, but they’ve certainly had to experience them.
Queues are a headache for attendees, and they’re equally agonizing for event organizers charged with orchestrating flow, overseeing security, and staffing checkpoints.
Event apps are no longer a nice-to-have for cons. Tech-savvy fans expect them.
“An event app is a must for cons,” says Karla Southern, Events Coordinator for the Heroes Convention in Charlotte, North Carolina. “Everyone has a smartphone, and your event needs to utilize those phones.”
Artificial Intelligence (AI) seems to be the next big thing, from driverless cars to revolutionary marketing tools. Essentially defined as computers that can learn beyond their programming, AI has moved out of the realm of science fiction and into down-to-earth business agendas. So what can it offer the events industry in 2018?
Matches Made in Cyber Heaven
No, we’re not talking about dating agencies, but matching up attendees at a large event. For instance, if you organize a large networking event, you want your thousands of attendees to be able to meet the right people.
When it comes to events, it’s all about creating the perfect experience.
You usually get just one chance to deliver the ultimate moment for your guests so it has to look better than good – it has to impress.
But if you aren’t an expert in AV it can be hard to know where to start, let alone understand the jargon, your specific AV requirements, the amount of power you need and how your content should be formatted.
Augmented reality and virtual reality sound like something out of “2001: A Space Odyssey,” right? Or, if you’ve been paying attention, perhaps you’re well aware of how virtual reality glasses are becoming a hit among younger generations, with 15-year-olds clamoring to get a pair for video game sessions. However, augmented and virtual reality are becoming a very real part of life, and it’s time to consider adding them to your event agenda.
Augmented and virtual reality, along with artificial intelligence and wearables, are some of the hottest trends in event tech for 2017. Event organizers are working hard to incorporate these technologies into their events in order to attract attendees and stay “fresh.” But do all new technologies belong in the event industry?
Some technologies may seem like a logical fit for your next event, but they can be gimmicky or even distracting, taking the attendees out of the event and creating artificial experiences and awkward interactions.
131 event mobile apps reviewed. Quickly choose the best mobile app for your event. In this article you will also find tips, templates and workflow to make sure your event app is a success. Free PDF included.
Event planners that rave about their event apps and how much it added to their event generally do two things very well:
You’re a planner, so that means you’re busy approximately 25 hours a day. We understand this, which is why we created the Pocket Planner event planning app. With it, you’re always ready to calculate estimates on behalf of your clients, make changes, or map out a schedule — anytime, anywhere.
But there’s always room for improvement. So we’re excited to announce we’ve added some great new features to Pocket Planner that we’re sure will make your hectic day a little more manageable. Here’s a look at some of the more significant updates:
No, it doesn’t stop with Apple’s Siri and self-driving cars. Artificial Intelligence (AI) is rapidly invading the industry of event planning, aiming to change attendee experiences forever. All the modern event planners have no choice, but to follow the thriving innovation and build their expertise around it. Why is AI really so meaningful when it comes to planning an event?
If you are anything like me, you barely carry cash anymore. Credit and debit cards have become the main method of payment these days so cash isn’t necessary. Other advances in technology, such as PayPal and Apple Pay, have proven this to be true, too.
With cashless payments gaining momentum and technology being developed to cater to this trend, it’s time that the event industry catch-up.
CES is the world’s largest technology show, if not the largest trade show across the globe. More than 170,000 industry professionals attended this year’s CES in Las Vegas for the annual unveiling of all the latest tech products, from voice-controlled smart homesto transparent trucks. They toss around fancy words like “futurism” and “pioneering thinkers” to describe world-changing innovations. Did we mention the Sony robot dog?
Quite often event organizers struggle with tight budgets and see getting an event app as a luxury they cannot afford. “This year we can’t make it, our budget has been approved and closed” or “We don’t have the budget for it this year” or “Maybe next year.”
Any of those sound familiar? If you’re an event organizer, you probably have said those things more than once in your life and indeed those are perfectly understandable statements.
We work with a host of clients, helping them bring sometimes massive spaces at a single location or distributed over the globe into the digital world. The technology enables them to give anyone, located anywhere in the world, the ability to explore their space in virtual reality. Tens to hundreds of thousands of square feet – at your fingertips.
Whether it’s making a list and checking it twice or end-of-year recaps and wrap-ups, winter is the season of lists. At Derse, much like when it comes to events, we’re all about preparation. So, we’ve scoured the internet for opinions and predictions on event marketing trends for the coming year.
These predictions from Chief Marketer, Entrepreneur, Forbes and more, combined with our knowledge from the past year and our expertise in aiding companies with events, exhibits and experiences led to our own list.
Last month, EventMobi announced new options for app delivery following Apple’s updated guidelines. With the addition of the EventMobi App and Events Pages, we want to share some product tips on how easy it is to prepare your events and pages, and seamlessly launch them to your attendees.
In a few easy steps, you’ll go from loading in your event’s content, to engaged, happy and connected attendees.
At Noodle Live, we’ve been using RFID name badges and wristbands for several years. For us, they offer one of the best event tech solutions. Not only can they help to streamline the delegate experience, but they can also help #EventProfs to gather really useful insights and data about their event. What’s more, they can even help to demonstrate the ROI of an event so that you can compete with other marketing channels for a piece of the marketing budget. Now that’s pretty nifty!
The Canadian Society of Association Executives (CSAE) is Canada’s premiere association advocate. They hold their annual three-day national conference in a different Canadian city every October. Much of CSAE’s event revenue and overall event experience revolves around their sponsors and exhibitors, so it’s crucial that they provide a variety of creative technology options. In addition, attendees now expect a seamless event experience, where they can access information whenever they want, network with other attendees and vendors, and provide feedback to session speakers and event organizers.
Artificial Intelligence! Virtual Reality! Machine Learning! It seems like every year breathlessly brings a new crop of tools and products to tantalize event professionals and excite event goers. Whether they offer instantaneous communications, mind-blowing visuals, or promise to draw attendees into unimaginable new worlds, each new event tech trend promises to bring wonder and engagement to participants.
The 2018 CSAE (Canadian Society of Association Executives) Trillium Winter Summit was the second time EventMobi sponsored CSAE Trillium’s event app. One of the main goals of this year’s Winter Summit events team was to foster meaningful connections between sponsors and attendees. This was accomplished by using the event app’s gamification feature to create an amazing event experience that provided ample opportunities for these serendipitous encounters.
At this point in the event planning stage, you’ve already decided to invest in a mobile app offering for your attendees and have tied it into your communications strategy. It’s at this point where I get a lot of client questions about how best to incorporate event app adoption communications into their strategies.
As an EventMobi Customer Success Coach, I’ve had clients of all sizes and from all industries ask for tips on event app adoption best practices.
The challenge to captivate attendees and provide the best attendee experience possible has never been greater. Decreasing attention spans and intensified competition combine with heightened attendee demands for an unforgettable experience; as event organizers, we have our hands full trying to create memorable and seamless experiences. With all these attendee expectations, the pressure is on to make sure our events are educational, meaningful, motivational, interesting, and above all, on budget. Which leads us to event experience design – an event planner’s best friend.
The technology is out there, but budget can often be a limiting factor to trying something new. We have put together a round up of tech well suited for events and share the lowdown on how you could be using it, important considerations, and how much you can expect to pay to rent it for your event.