Pokémon Does Not Go with Everything

It’s in the news and it’s on everyone’s phone. In the last week, I’ve read countless articles about Pokémon Go, and that’s just within the events industry!

Just last night I was walking around my suburb when I came across groups of people, heads down with their faces aglow – searching for Poke Gyms, Stops, Medals and more.

So I’m calling it now; Pokémon Go is most likely the app that launched a thousand copy-cat apps. So how does a trade show organiser react to what is the first wave of mass adoption of AR?

More information: http://www.invisage.net/pokemon-not-go-everything/

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