It’s in the news and it’s on everyone’s phone. In the last week, I’ve read countless articles about Pokémon Go, and that’s just within the events industry!
Just last night I was walking around my suburb when I came across groups of people, heads down with their faces aglow – searching for Poke Gyms, Stops, Medals and more.
So I’m calling it now; Pokémon Go is most likely the app that launched a thousand copy-cat apps. So how does a trade show organiser react to what is the first wave of mass adoption of AR?
More information: http://www.invisage.net/pokemon-not-go-everything/