Case Study: How to Use iBeacons at a V.I.P. Event

Pernod Ricard UK tested iBeacons for the first time at its annual Summer Party June 12 at the LookOut in Hyde Park. The premium wine and spirits company, which includes brands such as Absolut Vodka, Perrier-Jouët champagne, Malibu rum, and Jacob’s Creek wine, hosted the invitation-only party for 250 customers, business partners, journalists, and suppliers.


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