Mapping the Attendee Journey in Real Time with ExperienceGuru

There has been a lot of talk in recent years about companies mapping their “customer journey”—those key touchpoints throughout a customer’s interaction with a company—to figure out what’s working, and where the gaps between what customers want and what the company is giving them are. It’s only natural that this should migrate over into the event world—it feels pretty old school to wait for a post-con survey to see what worked and what didn’t over the course of the event, doesn’t it?


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