In the wake of the COVID-19 pandemic, companies ramped up their virtual events to replace in-person conferences. However, now that the return of in-person events is on the horizon, continuing to drive attendance to those events is not as simple.

Aspects of digital events are still expected to generate leads, prospects, and revenue pipelines to help your business grow, and event strategists must be flexible enough to adjust strategies and plans when something is not working the way it was meant to work.

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