When live events were put on hold due to the pandemic last year, event planners were forced to innovate virtually so people could still gather—just from a distance. Cue the rise of virtual and hybrid events and, along with it, a laser focus on how to host a virtual event that could successfully engage attendees at home, so they felt as connected as they did attending events in person.
Today, however, there’s more competition than ever for people’s virtual attention. As people begin traveling and interacting more in person, virtual will compete with live events (and shopping and coffee shops!) as well.
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So, you can’t find the right platform for the virtual event of your dreams. Why not build your own?
That’s the approach Brad Nierenberg took for the 16th annual Chance for Life benefit, which took place Feb. 27. When it became clear that his annual 2,000-person poker tournament fundraiser couldn’t take place in person due to COVID-19, the Alexandria, Va.-based entrepreneur—who is the president and CEO of experiential marketing agency RedPeg as well as the founder of the Chance for Life charity—decided to launch Poker 501, a new non-gambling poker platform geared toward charitable events.
Read more at: https://www.bizbash.com/event-tech-virtual/hybrid-virtual-event-production/article/21389940/why-twoway-engagement-is-key-for-virtual-benefits
More than ever, event organizers, brands, and everyone in between are relying on virtual experiences to engage with their audience—whether planning a conference, team-building activity, or a VIP event. And while the industry has taken great strides, there’s still a struggle to break through all the digital noise.
Creating the same level of organic interaction as an in-person event isn’t easy. However, with a well-thought-out strategy, you will keep your virtual attendees engaged and focused (and away from Slack!).
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Whether caused by taking part in a series of daylong video conference calls, catching up with loved ones from afar, or attending an event or meeting via an online platform (or a combination of all of these), virtual fatigue is a very real thing.
Now a year since the pandemic began, it’s clear that certain brands and organizations are coming out on top — those paying attention and addressing virtual fatigue by placing both their audiences and storytelling at the heart, thinking creatively and embracing new yet equally relevant technologies to enhance the virtual attendee experience.
Read more at: https://www.corporateeventnews.com/how-engage-audiences-era-virtual-fatigue