Engagement is quickly becoming the new word of 2021 event strategy, pushing COVID-19 out of the way. With the entire world moving to the virtual realm, companies are struggling to keep engagement high while battling fierce competition.
The main benefit of a virtual event is its ability to keep the audience interested. The main downside is the lack of in-person contact. Over the past year, businesses learned to create top-notch events that don’t just match the efficiency of in-person interactions but exceed them.
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