Hybrid Events Technology: Revolutionizing Events for the Life Sciences
The life sciences industry has always heavily relied on events to foster meaningful interactions between healthcare stakeholders. In fact, according to the Forrester report: “Hybrid Events Generate Demand and Deepen Relationships: A Spotlight on Pharmaceutical Companies,” 72% of pharmaceutical marketers find events to be the best way to educate and nurture deep relationships with customers.
The pandemic has further positioned events as an effective engagement tool across the product lifecycle. However, the decline in traditional office access and changing preferences owing to safety concerns have changed the way events are organized.
Read more at: https://www.cvent.com/en/blog/events/hybrid-events-technology-life-sciences
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