Hybrid events aren’t particularly new to large companies. Ever since video conferencing solutions became the norm, organizations have been experimenting with ways to conduct and host virtual events with hopes of reaching a broader audience. However, these ‘virtual events’ were never considered to be on par with in-person events. Virtual attendees were often relegated to the bottom when it came to curating experiences and were often broadcast over generic platforms such as Facebook Live (or YouTube Live) as opposed to purpose-built software.
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