PREDICTION 2018: VIRTUAL REALITY BECOMES A VALUABLE COMMODITY FOR EVENT INDUSTRY

Last year, virtual reality technology got both a reboot and an upgrade from its ’80s incarnation. Incredible tech advances boosted VR’s second homecoming, including the Oculus (which actually started as a Kickstarter project before being acquired by Facebook). But this renewal was truly powered by major digital players like Apple, Google, Microsoft, Facebook, and Samsung — brands that recognize that modern audiences want not just to interact with the online worlds, but to be completely immersed in them.

More information: http://www.eventmarketer.com/article/prediction-2018-virtual-reality-becomes-a-valuable-commodity-for-event-industry/

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