Technology has made the world a new place. Its penetration has changed our lifestyle in an upside down manner and it is not done transforming the world landscape.
The world is rapidly changing and hence it is of utmost importance for Event Planners to keep updated with the world tech & trends. EventOrganizers are now looking for new solutions to ease their lives and also to give their attendees an enriching experience.
May 24, 2016 – Technology often gets a bad rap for limiting our face-to-face interaction. However, as more and more companies explore its potential to build connections, we see that tech actually has the power to enhance how we communicate with others.
In the technology age, the lines between virtual and physical interactions are becoming ever blurred. While this doesn’t mean you can live your life glued to your smartphone, there are many tools at your disposal that you can use to expand your networks and add to your experiences.
Last year, virtual reality technology got both a reboot and an upgrade from its ’80s incarnation. Incredible tech advances boosted VR’s second homecoming, including the Oculus (which actually started as a Kickstarter project before being acquired by Facebook). But this renewal was truly powered by major digital players like Apple, Google, Microsoft, Facebook, and Samsung — brands that recognize that modern audiences want not just to interact with the online worlds, but to be completely immersed in them.
Have you ever been to one of those events that bore you out of your mind? The speaker drones on, reading from their notecards or plain white powerpoint slides. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question. The room is cold, the chairs uncomfortable and you start to wish you were somewhere else.
The glossary of must-know terms for planners has been growing in recent years. The invention of new apps, software, hardware, and technology products—including many that seem like something from a sci-fi movie and were unimaginable just a few years ago—is not only disrupting event design and the attendee experience, it’s also creating a new lexicon for the profession.
As the dual trends of people demanding unique and memorable experiences—and the preference for participation over mere attendance—accelerate and continue to transform the meetings landscape, physical virtual-reality playgrounds are emerging as a new venue option for groups.
Technology started penetrating the ‘event world’ around the 1980s. Parallel to the digital revolution, the event technology also started getting more sophisticated. Today we have reached a point where international events can also take place entirely in the tech world. While technology has become an integral part of each and every aspect of events from marketing to invitations to audience engagement, a revolutionary change has been brought into the domain of event networking.
It is the era of event technology. Event professionals from all facets of the industry turn towards technology at any given point of time to help simplify the planning process and gain effective results.
The events industry sees no dearth of event tech tools. Each of these tools has a varied purpose focused on one specific goal i.e. bettering future events. And why wouldn’t they?
We’re event technology nerds — clearly — and this is our favorite time of the year.
Because our entire industry, us included, are focused on thinking about how event tech is going to impact our lives, improve our work life, and make our events better over the coming year. It’s event tech trends prediction season!
Over the past several years we have undoubtedly read any number of blog posts, news articles and perhaps even a book or two on the POWER of networking; I may have even written some of these!
Whether on Inc.com, LinkedIn or a blog, most everything we read surely includes some combination of the 10 buzzwords all us self-proclaimed experts use – power, connection, growth and so many more! After which each article goes on to explain the importance of these connections, and emphasize the potential of eye-to-eye meetings.
As concern for climate change becomes more pressing, event planners will be forced to manage resources more efficiently. And since a plurality of event attendees are now millennials, it’s increasingly demanded. Of course, event planning can seem costly and complex enough without having to calculate your carbon footprint, but streamlining just a few processes with technology and asking your vendors the right questions can make your event significantly greener without costing more time or money.
The event planning industry has come a long way from the binder-toting, paper-based system of the near distant memory of the early 2000’s. Today, advances in technology have led to sweeping improvements in the events management field. These improvements have streamlined and consolidated our meeting systems, making it easier for event planners to get their jobs done. This age in which we live is one of innovation through automation in all business fields, but most relevantly to this post, we consider meeting planning automation.
Previously, the App Store guideline announced the ban of white label event apps that were built by commercialized templates or app generation services. This policy put event professionals all around the world in fear.
Projection mapping dates back to the 1960s, with Walt Disney producing one of the first public displays with the launch of its Haunted Mansion ride in 1969. Projection mapping first came to prominence in the mid-2000s, when brands began to use it in experiential marketing campaigns. Arguably one of the most compelling ways to express a brand, it has fast become a popular and effective way for event organisers to awe and inspire their audiences.
Ever since our inception, Knownsense studios has been doing 3D projection mapping for large multi nationals across the country and has expanded to doing global projects as well. The biggest of the lot has to be the Reliance Life insurance event held in Mumbai. When the event firm, The Moving Heads approached us they laid down very simple terms for us: A visual spectacle that gives the viewers as well as their corporate partners an immersive feel that makes the audience go ‘Wow!’
A couple of years ago motion sensing technology was the latest trend where every developer wanted to get in on the act and capture the masses. Devices like Kinect, Nintendo Wii, Playstation i etc. were capturing the audiences’ attention by using cameras, sound and motion all together. Today, we have yet another technology that has truly revolutionized the way we perceive things. That technology is called Virtual Reality (VR). The minute one hears the term VR, words like Oculus Rift or HTC Vive instantly come to mind.
There are 5 fundamentals of staging a successful event. Audio, Lighting, Vision, Staging, and Content. With all eyes on the stage, it’s one of the most important elements you need to get right because unlike AV, you can’t just ‘tweak’ it on the day. The stage is a major element when planning successful corporate events. Everyone will eventually look towards the stage, and your intent is to keep the audience focused on the message you’re delivering. While an involved audience is the goal, we know there are various factors that can make the audience lose interest – causing you to lose out on money, prospective customers, and possible partnerships.
Live streaming is a powerful way to connect with thought leaders and present your brand which must not be overlooked. More and more event planners are turning to live streaming their events as they want to amplify the reach of their event to maximize ROI.
However, beyond this obvious reach benefit it provides, the vast majority of event planners are missing out on the many other benefits that come from live streaming events. And we don’t want you to miss these valuable opportunities any longer!
A few years ago, video projection mapping (aka spatial augmented reality, or projecting video onto 3D surfaces such as buildings) was a fledgling art form, with a handful of noteworthy examples. Now, a head-turning projection is par for the course for any building opening, product launch, award ceremony or even a big birthday party (if it’s good enough for the Queen).
The future of the event industry will be mobile with interactive AR and VR dominating the spectrum. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help event planners do their jobs better and improve the attendee experience. Event planners and marketers will be working closely and provide a much more detailed profile of the attendee (customer) interests, while raising the importance of events within organizations in 2018 with the advent of these new technologies.
With the new year fast approaching, now’s the time to make sure you’re up-to-date on the latest event trends. Fall behind now, and your attendees will simply pass you by.
To stay relevant in a saturated market, you need to constantly up-level your attendee experience, reach new audiences, and best your competition. Here are the 2018 event trends you need on your radar to do just that.
In today’s smartphone-centric world, we expect our experience of the world to be personalised. And your events should meet that expectation.
A one-size-fits-all approach to your event won’t help you stand out in this experience-driven economy. With 9 out of 10 millennials having attended at least one event in the last year, you have to craft a truly unique experience to make your event the one they remember — and come back to.
Tech provides more than just the ‘wow’ factor at events. It streamlines operations, allows you to do more in less time, and helps facilitate connections among attendees. Are you using digitalization as part of your event strategy? Here are some things you should be doing.
Tech pervades our personal lives and for that reason alone it needs to be part of your events.
One of the latest event tech opportunities that should not be missed is the 360 degree camera. In this post we introduce you to what they can do, tips for using them, which models are on the market and how they can improve your event.
Mobile apps have a lot of competition these days, which is why it’s important to design both a valuable app and an app experience in order for adoption to take off. Here are some ideas on how you can do that.
When creating a mobile app, there’s more to it than merely creating an awesome app. There’s the marketing and there’s the user experience. Often if the latter is stellar, some of the marketing will take care of itself in word of mouth referrals. Creating an engaging mobile app experience requires addressing every aspect of the following points: