Stories are becoming increasingly popular amongst social media users as a quick and easy way to share important moments as they happen. Where events are concerned, stories are the perfect tool for creating FOMO (fear of missing out). How can eventprofs make the most of stories and encourage attendees to share the load?

Little did Snapchat’s founders, Evan Spiegel and Bobby Murphy know, when they created Snapchat in 2012, they created more than a photo app.

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