Unfamiliar formats, evolving technologies, new health and safety measures, content curation and ongoing attendee engagement — this is the new world of event planning. Now, more than ever, event teams are overwhelmed with the diverse and complex roles they have to play. After quickly reskilling to meet the challenge of delivering virtual events, event planners now face a new challenge of how to deliver successful hybrid events. With so much discord around what constitutes a hybrid event, it’s no surprise that event planners are confused about what kind of team they need to support the delivery of their hybrid events.
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