Before we dive into our topic, let’s do a quick recap of the first three posts:
- In Part 1, we defined what event intelligence is and why you should care. More specifically, we talked about how event intelligence is able to prove an event’s value to your organization.
- In Part 2, we discussed how you can design and structure your events in order to get the answers you need. You discovered several use cases for event intelligence for both internal meetings and external consumer experiential campaigns.
- In Part 3, we zoomed in on where event intelligence fits into tracking the offline buyer’s journey.