In the last two years, due predominantly to the pandemic, the adoption rate of new technology soared. Nearly every business experienced a digital transformation that ordinarily should have taken much longer. The event planning and events industry is no different. Event technology plays an important role in the industry, and adaptation over the last two years has driven adoption and evolution that will change all events moving forward.
How has technology changed the event industry? Well, whether it’s a music gig, flower-arranging workshop, or art exhibition, technology has been key to holding successful events during the COVID-19 pandemic, enabling creators to adapt to unforeseen circumstances and meet consumer demands. It’s even brought new and exciting opportunities, as virtual events have reached wider audiences from across the globe.
Event technology is evolving faster than ever before—and for good reason. Today, 90% of event professionals agree that technology can have a positive impact on the success of their events. With the rise of virtual events and hybrid events, many teams recognize that the right tech solutions can take their event experience to a whole new level. In fact, one study even found that event technology can increase event attendance by 20 percent and productivity by 27 percent.
Read more at: https://blog.pcnametag.com/event-technology
As event marketers turn to hybrid events, a major challenge that they will inevitably face is the complexity of managing hybrid event data – a task that has grown exponentially with the blending of virtual and in-person audiences. For every event campaign (and this includes virtual, in-person and hybrid events) marketers should have a trusted plan for collecting and analyzing data. And with the added data points brought by hybrid audiences, an event data strategy has never been more essential for businesses who are looking to effectively understand and report on their event success.
AI (Artificial Intelligence) is becoming more important than ever, particularly as modern cloud computing technology enables more powerful, flexible, scalable AI tools. The market is forecasted to grow to nearly $267 billion by 2027 – up from $27.23 billion in 2019.
And thanks to this continued growth and the accessibility of AI, it’s being used in a wide variety of different applications.
We’ve come a long way since the events industry switched from a traditional in-person business model to virtual events more than a year ago. The ensuing digital transformation created new learnings for organisers and advanced innovation in technologies like AI matchmaking and multilingual chatbots to cater to a wider, more global audience.
Even with physical events making a comeback after the Covid lockdown, the digital era is well and truly here. Organisers are now looking to reinvent live events as digitally-infused hybrid experiences, but the question is: are they fully prepared?
Artificial intelligence (AI) has been hailed as a key driver of digital transformation across practically every industry, and event planning is no exception. From planning to attendee engagement, AI can help make lives easier for planners and greatly elevate attendee satisfaction. Chatbots, recommendations, and advanced analytics are just some of the ways AI is slated to change the events-planning sector for good.
While many are looking forward to the return of in-person events, the disruption of recent times has forced organizers to take their events online. However, they are now starting to see the longer-term benefits of adopting a hybrid approach.
Discover the best ways organizers can implement AI in events to create a personalized attendee experience.
Artificial intelligence (AI) is bit by bit, transforming our daily lives and the way we do business. In all likelihood, you have already come across AI technology using assistants such as Alexa or Google Home, email spam filters, or Facebook photo tagging.
The recent explosion of virtual and hybrid event tech has helped the industry through one of the most challenging years it has ever faced, but it has also thrown event planners into unfamiliar territory. Sourcing virtual event platforms and hybrid technology was not the norm until 2020, and it requires at least a basic understanding of the available offerings and features.
With that in mind, here is an extensive glossary of event tech terms to help you make sense of the technology you’re working with.
Read more at: https://www.eventmanagerblog.com/event-tech-terms
Since 2020 is the revolutionary year for every sector, especially the corporate event management, this has brought about an immense amount of opportunities for event technology in the hybrid event sphere.
Events will be more innovative, interactive, dynamic, and virtual. With that potential, event technology will transform the critical aspects of events, making them more organized, enjoyable, and engaging to audiences.
Read more at: https://www.airmeet.com/hub/virtual-event-trends-2021/
When the Millennial generation, or Gen Y, born between 1981 and 1996, entered the United States workforce, the country experienced some of the biggest economic shifts in its history. The changing market environment created sharp socio-economic divides between groups with, and groups without, college degrees. Meanwhile, student loan debt began to grow while salaries remained stagnant and for some, even regressed relative to the rising cost of living.
As often as we hear it, it’s true. Technology can help achieve a well-rounded event and transform the onsite experience – whether the objective is to enhance human connections, captivate attendees, customize spaces or design frictionless visitor experiences. As we strive to stay relevant in an ever-changing events marketplace, here are some technology trends we’re using to make in-person experiences even more powerful, meaningful and efficient.
Technology is constantly evolving. And with social distancing required to prevent the spread of COVID-19, the meetings and events industry, among all others, has become even more reliant on it. A permanent state of iteration paired with this new dependency equals new and ever-changing trends.
Below, we highlight current meetings and events technology for virtual, hybrid and live experiences.
This is not the first time we’ve talked about the future of events in our event tech blog. Last time, we’ve emphasized hybrid events as one of the most anticipated trends in the events industry, and we’ve strongly looked over the upcoming opportunities and challenges closely related to technology for events. But it’s always worth to figure out events in 2021, especially when we are towards the end of the year.
Events are getting more mesmerizing with the aid of technological innovations. Specifically, the new add-on to this sector-‘ virtual event platforms’ are adding more value in this time of the pandemic.
However, event hosting is not a standalone process, whether it is a physical or virtual event! Helpfully, there is a range of innovative technologies that helps to turn the events more eventful such as mobile technology, event management software, 3D mapping, Augmented Reality, Virtual Reality, Mixed Reality, Emotional/facial Recognition using AI, Wearables, and so on.
As we gradually ease into the “New Normal” of attending events with extra safety precautions, there are many hospitality & entertainment entities who have opted to advance their technology-based solutions to further streamline their processes.
Our technology development services have played a pivotal role in elevating their choice of branded digital solutions even before the COVID-19 pandemic set in.
Selfiebot: the premium robotic photo booth.
Imagine this… a 6ft selfie robot roaming the crowd, chatting to each of your guests and capturing their surprise, laughter and excitement with printable photos.
Selfiebot surprises and delights with fully-customisable speech, interacting with guests with a brand-tailored personality. Selfiebot comes with three apps to help you make your event awesome.
As we enter further into the second quarter of the year, many look ahead for trends on the rise in their industry, especially in the wake of the COVID-19 crisis. 2020 is already a revolutionary year for corporate event management and although a lot remains uncertain, there are promising opportunities for event technology in the hybrid event space.
Read more at: https://blog.bizzabo.com/event-tech-trends-2020
Hosting virtual or online events has become an increasing popular option for planners. Not only is it a way to go on with the show during unexpected disruptions (such as a virus outbreak or a natural disaster), but virtual events have also been touted as a way to promote inclusivity and expand your audience reach.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! If you know Endless, you know we love talking about event tech. So much so, we have another podcast entirely dedicated to the topic. And we thought this would be a great opportunity to bring you a crossover episode. In recent past episodes, we covered several 202o trends in the industry, including marketing and design. So now it’s time for the 2020 event tech trends to shine!
Read more at: https://helloendless.com/2020-event-tech-trends/
When we asked 14 of the smartest women in event technology to name the top tech trends for the coming year, two findings jumped out:
1) There is no single trend that will dominate discussion (though there are a couple that definitely got more mentions); and
2) There are a LOT of tech trends that event professionals will need to watch!
Artificial Intelligence (AI) is progressing at an amazing rate. As new developments are made, top-notch conferences are founded to educate the world on its many uses and benefits. This post will cover 20 can’t-miss AI events for 2020 to keep you updated on this revolutionary technology.
We usually think of artificial intelligence as a new technology. In fact, AI has been theorized and dreamed about for thousands of years.
Read more at: https://blog.bizzabo.com/ai-events
Looking to attend a Machine Learning event or two this year? We’ve listed 21 of the top conferences happening in 2020.
The term “machine learning” was first coined in 1959 by Arthur Samuel, a pioneer in the fields of computer gaming and artificial intelligence. It refers to the study of algorithms that computer systems use to perform specific tasks without receiving step-by-step instructions.
Read more at: https://blog.bizzabo.com/machine-learning-events
The end of the year is here! And as planners look forward to next year and start planning their meetings and events, it’s important to incorporate the biggest industry technology trends into their plans.
We spoke with some of Aventri’s leaders, Mike Burns, Aventri’s Chief Revenue Officer, Shane Edmonds, Aventri’s chief technology officer, and Ivan Lazarev, Aventri’s Group Head of Experiential Solution, to hear what the trending, must-have technology for planners in 2020. Check it out.
Tracking attendee engagement and satisfaction is essential for creating a successful experience, but only 28% of planners measure it accurately or in detail. That’s not exactly surprising considering that only 48% of planners use technology to collect and analyze data. Surveys and questionnaires can help shed light on people’s motivations and feelings, but nobody cares about replying to the tons of emails coming from planners.
Read more at: https://www.eventmanagerblog.com/emotion-recognition
Event technology changes at near-lightning speed. Like most planners, no doubt you’re stretched thin. Who has time to carefully evaluate the tsunami of options?
Here to help, the Aventri Marketplace is a new portal on the Aventri platform that gives customers quick access to premium event service and tech providers. Marketplace partners go through rigorous vetting. You can be sure each solution is top-notch, easy to deploy and compatible with the Aventri platform.
Technology is an integral part of the events world. With dramatic leaps in event technology, event management services providers who adapt will reap the most benefits.
But why is technology so important for events?
Well, there are a few reasons:
Back in January of 2019, we interviewed ten industry experts and asked them to share their thoughts on the top meeting and event trends for planners and marketers in 2019, and in June, we reassessed those trends for the second half of the year.
As we quickly approach the end of the year, we sat down with Mike Burns, Aventri’s Chief Revenue Officer, Shane Edmonds, Aventri’s chief technology officer, and Ivan Lazarev, Aventri’s Group Head of Experiential Solution, to hear their opinion on what 2019 trends planners and marketers in our industry can expect to continue to hold strong in 2020.
Long lines lead to lowered ROI and a negative first impression, but how can you avoid them at events when controlling access means screening every single person?
In addition, your attendees are at their most vulnerable when they’re waiting in line outside the protection of your venue. Therefore, even from a security perspective, it’s imperative that your check-in process runs as smoothly as possible.
Before we dive into our topic, let’s do a quick recap of the first three posts:
- In Part 1, we defined what event intelligence is and why you should care. More specifically, we talked about how event intelligence is able to prove an event’s value to your organization.
- In Part 2, we discussed how you can design and structure your events in order to get the answers you need. You discovered several use cases for event intelligence for both internal meetings and external consumer experiential campaigns.
- In Part 3, we zoomed in on where event intelligence fits into tracking the offline buyer’s journey.