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Why Networks, Brands, and Buyers Are Serious About Live Streaming

Upfronts are the well-established practice of television networks presenting prime-time lineups to media buyers and ad agencies, typically marked by a week-long series of presentations and parties. In 2012, the NewFronts were introduced to showcase companies’ online content and programming. Now, the LiveFronts are trying to carve a niche for live streaming.

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