Live streaming enables participants to join your event from remote locations. They can view the event as it happens and interact with each other in real-time. With the tools avaialbe, today live event streaming is easier than ever.
Live streaming – Capture, Encode, Distribute, Play
Event technology is evolving faster than ever before—and for good reason. Today, 90% of event professionals agree that technology can have a positive impact on the success of their events. With the rise of virtual events and hybrid events, many teams recognize that the right tech solutions can take their event experience to a whole new level. In fact, one study even found that event technology can increase event attendance by 20 percent and productivity by 27 percent.
But today, what has changed is the medium. Now, virtual events center around video content, and up to 80 percent of it will be consumed on demand after the event concludes.
Attendees’ video content habits have evolved on content streaming platforms in their daily lives, like YouTube, where they have learned to reach straight for the “Skip ad” button until the video content they came for begins to play. People generally have little patience for being marketed to when they come for interesting takeaways and actionable advice.
From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading live experience agency.
Over lockdown, events organisers have been working frantically to find ways to keep their clients engaged with their audiences online, attempting to stay ahead of the curve on what’s achievable, cutting edge and practical. As social restrictions tighten across the UK and fluctuate worldwide, Marble LDN’s CTO, Robbie Parry, explores the pros and cons of the technology currently available for digital and hybrid events.
When the pandemic kiboshed large physical gatherings, event technology providers stepped up to shepherd planners through the unfamiliar terrain of virtual events.
To do this, they closely followed the playbooks of major digital media platforms that came before them. Livestreams were enhanced with ‘likes’ and other reactions common to social media platforms like Instagram. On demand content libraries took familiar formats from media streaming platforms like YouTube and Netflix.
Nowadays the term “live streaming” has become ubiquitous. It’s everywhere, from social media feeds to now-necessary virtual events. Event planners know the importance of keeping up with current trends and advancing technology, but live video for event marketing has been fast-tracked from a neat tactic to an essential tool. And not only is it essential, but it is expected.
The abrupt shift to virtual events in 2020 left many event organizers scrambling to tie up loose ends as they figured out how to livestream their events. Now, after a year of planning virtual events, the popularity of these events has been confirmed. That means it’s essential for event planners to understand how to host livestreams, webinars, and other virtual events like a pro. Here’s our readiness checklist to make sure you’re prepared for the expected and the unexpected during your next event.
In the past few weeks, there have been numerous virtual events and sessions being hosted, whether that’s music concerts, business conferences or entrepreneurial talks. People are realizing that virtual events are easier and cheaper to attend, while still getting an amazing experience.
At Eventtus, we have always been adapting to the market to meet customers’ needs, and proactive in taking innovative initiatives that transform the norm. That’s why when events were cancelled and postponed due to the COVID-19 outbreak and event planners started being concerned about the industry, we took the responsibility to do our thorough research and come up with a new, exclusive product that facilitates and evolves the future of events.
Since 2020 is the revolutionary year for every sector, especially the corporate event management, this has brought about an immense amount of opportunities for event technology in the hybrid event sphere.
Events will be more innovative, interactive, dynamic, and virtual. With that potential, event technology will transform the critical aspects of events, making them more organized, enjoyable, and engaging to audiences.
For those who are new to the virtual environment, there are a few key areas to focus on when starting out. These include broadcasting or pre-recording a live event session, creating engaging experiences for your virtual audience, and integrating tools with an existing event management platform to streamline event data.
BizBash’s newest column offers a monthly check-in on all things event tech, from new virtual platforms to social distancing-focused tools to software that will make your job easier. Got a tip? Get in touch!
In Case You Missed It
Did you catch last month’s Event Tech Check column? Be sure to click herefor more standout technology tools that can help you produce live, virtual, and hybrid events this year.
The most important part of getting your hybrid event right is picking the best format for your attendees.
Do you want everyone engaging in real-time for networking purposes? Does your online audience want education that’s more self-paced? Could smaller coordinated meetups be a better option than the traditional city-wide?
The 3 options below directly address these questions and are among the most popular formats for hybrid events.
Virtual events are a rising engagement opportunity for organizations all across the globe. While it has been steadily increasing for some time now, its popularity and necessity has skyrocketed in recent months as a result of COVID-19.
Perhaps your nonprofit is in the beginning stages of virtual event exploration. Maybe you’ve already hosted one, maybe you’re in the planning stage, or maybe you’re still considering your options.
Events appeal to our primal universal instinct, to gather together to learn, be entertained, celebrate and communicate with each other face to face…it’s in our DNA. While live events will never go out of fashion, many realise that they simply ‘must have’ a virtual event offering.
As we enter further into the second quarter of the year, many look ahead for trends on the rise in their industry, especially in the wake of the COVID-19 crisis. 2020 is already a revolutionary year for corporate event management and although a lot remains uncertain, there are promising opportunities for event technology in the hybrid event space.
We surveyed 1,500 event professionals and the majority agree that engaging Attendees is the most crucial element of planning experiences. Event professionals do often a good job at engaging attendees live but what about the army of online attendees?
Live streaming can add that tech element to your event and create an interactive platform that leaves your audience engaged and entertained, while offering additional revenue streams.
One of the main challenges organisers face around events is getting enough people to sign up and attend. But even when you hit your targets, there are still many out there who are interested in what your event has to offer but are unable to come for one reason or another. And this is where live-streaming comes in.
Live-streaming technology has made steady advancements over the past few years and is gaining a lot of ground in our industry.
Today is all about cultivating engagement at events! As you already know, during the next few weeks we’ll be feeding you little nuggets of information. And all of these awesome insights are courtesy of the most iconic guests. Endless kept busy during IMEX Frankfurt 2019. We already tackled inclusion at events, and we’ll keep bringing you even more awesome topics that we were lucky enough to gather precious inputs on.
This week, we’ll give you the gist of cultivating engagement at events. Anyone who’s been in business knows that at the end of the day, success will be determined by your attendees’ experience.
The greatest feeling ever is finishing up an engaging, lively event that goes off without a hitch. But you know what makes that feeling even better? Knowing you have a recording of your event, so that audiences who weren’t in the room can enjoy it, too.
Companies record events for all kinds of reasons ‘ from archiving to splicing up event footage for social media. Recording audio, video, or a slide presentation extends the life of your event, and can even increase your return on your investment.
Jim Wilkens, Lead Audio Engineer at AVFX shares how to get the best sound when live streaming events. A live stream event can take many different forms and Jim discusses several strategies to get the best sound quality for your live stream event.
Below is Video Transcription
There are several simple strategies that the live sound engineer might use to get good sound out over the live corporate event video stream. The most basic would be just simply to take an output from the console, patch it into the live streaming encoder and it gets all your microphones you’re getting out over there, everybody’s hearing what’s being said.
These days almost every concert-goer is a potential live music video producer. Fans are using their phones to shoot video at your shows, and many are streaming your shows live through Facebook Live and YouTube.
While their handheld video may capture a certain in-the-crowd excitement, fans expect higher quality live video from you — whether they’re at the show and planning to relive the experience later, or watching from home.
Welcome to the first Whiteboard Wednesday! In our inaugural episode we are teaching you how to live stream your event! Live streaming events is super popular and for good reason! You can expand your reach and capture new audiences. Almost any event can be live streamed but the quality varies quite a bit depending on the WAY you live stream. In today’s first very first episode of Whiteboard Wednesdays, our very own Will Curran is going to take you through how to live stream your event.
Live streaming events is a great way to expand your reach and make your content and programming available to a new audience. There’s a lot of benefits to live streaming events, but truly successful live streamed events are more about audience engagement and less about technology.
Nearly any event can be live streamed. It’s up to you to determine why you want to live stream and find the best way to make it happen. Here’s your complete guide to live streaming events.
Fandom conventions aren’t just gatherings for “geek culture,” they’re big business. According to an Eventbrite study, the industry is currently worth $4 billion.
The standard-bearer of these events is Comic-Con. In 2017, more than 135,000 people and north of 725 exhibitors attended the San Diego show, while a record 200,000 tickets were sold to the New York festival. These numbers point to an industry that will only continue to grow in popularity, profitability and participation.
It’s crazy to think there was a time when people believed that live streaming detracted from the success of their events. We know now that’s totally wrong! In reality, live streaming allows you to leverage the content from your events to help expand your online audience year-round.
We also know, however, that successful live streaming requires a coordinated pre-event marketing strategy and a unique and entertaining experience.
When it comes to the world of corporate events, there are countless trends and ideas constantly emerging that one needs to understand and implement in their own event, from event ideas to cutting-edge technologies. However, the one thing that can set your corporate seminar apart is how seamless the entire execution of the event is for the attendees. Going big for your seminar might sound like a great idea for your brand, but if your attendees don’t experience a hassle-free event, then all your planning and effort has been in vain, ultimately making your event an unsuccessful one.
You might have noticed that we think the Power of Live Events is a pretty big deal. But what is it? And why is it important?
In today’s busy world, it can feel like technology has taken over. But really, the value of face-to-face interactions is greater than ever. The Power of Live Events happens when you combine modern event technology and in-person experiences to promote and engage attendees.
Planners are constantly looking for new and exciting ways to engage with their attendees and make their lives a little less chaotic at events. Well look no further! We have curated a list of five products to use at your next event that will attract and excite attendees. From making networking easy and organized, to keeping attendees hooked on the words of your keynote speaker, the technologies listed below are simple to implement but will create a big impact while onsite and beyond!
Events in the current scenario are all about that unique experience that attendees can remember and talk about for months to come. A memorable event experience is one of the biggest assets with regard to achieving event success.
The question here is; how exactly do you do that? How do you make sure that your attendees remember your event? The answer;audience engagement.