Bringing Augmented Reality to Your Next Event
Augmented reality has become the talk of the town in almost every industry and with most consumers. This technology du...
Augmented Reality News
More information : https://eventtechnology.org/augmented-reality/
Video Trends In Events: Mixed Reality, Camera Robots, And Projection Mapping
One event tech trend that’s gaining significant traction lately is video. We’ve discovered articles about record-breaking projection mapping, how to...
Augmented Reality For Events And Experiential Marketing
Pokémon Go took over the world last Summer, but users have fallen dramatically, leaving the world to wonder if Augmented...
Virtual Reality, Mixed Reality and Augmented Reality – What’s what and which is when?
Alastair Reece at DBpixelhouse www.dbpixelhouse.co.uk gives us the lowdown on the biggest event tech trend this year The phenomenal growth...
How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
Google, Facebook, Samsung, Microsoft and other technology companies have each invested billions of dollars in developing Virtual reality (VR- immersive...
10 Applications of Mixed Reality in Events
Mixed reality, often referred to as hybrid reality, combines real-world experiences with people in non-real or virtual situations. In the...
Guest Blog: Using VR and AR in events
Last week, we wrote about the differences between Virtual Reality, Augmented Reality and the more recent development in Virtual –...
How Blippar Brings Augmented Reality to Events
Blippar is an image-recognition app that brings interactive experiences and content into a user’s smartphone. The company is working with...
Facebook finally makes a virtual reality world
Mark Zuckerberg kicked off Facebook's annual F8 developer conference on Tuesday. The two-day event, now in its tenth year, drew...
DELPHI AUGMENTED REALITY EVENT EXPERIENCE
Insight As a leading global supplier of automotive parts, Delphi’s sales team needed an interactive tool to communicate the companies’...
Events & Technology: Augmented Reality
Augmented Reality (AR) is currently hot in marketing. But what impact does this technology actually have on the event industry?...
Meetings Get Real—and then Some—with Virtual and Augmented Reality Technology
Meeting planners are people people—they have to be, given that what they do is all about providing in-person experiences. So...
Are You Ready for the 5 Technology Pillars of Disruption?
Few things make you simultaneously wish you were in someone’s shoes and feel so glad that you’re not as watching...
How Mixed Reality Will Shape The Event Industry
Mixed reality blurs the lines between the real and virtual worlds. Those blurred lines will soon be commonplace at events....
Is this the real life? Is this augmented reality?
Thirty-one years ago, when Freddie Mercury and his bandmates from Queen asked the world: “is this the real life? Is...
5 Current Trends In The Event Industry for Event Professionals
— Even if the past strategy that made the event a success, had great attendance, participant engagement, and ROI, was as...
Is Your Event Ready for Augmented Reality?
Just last year, Microsoft imagined in a Super Bowl ad how their augmented reality (AR) device could change the NFL,...
Augmented Reality Retail For Enterprise
This past week, Zugara presented Augmented Reality Retail opportunities for the Enterprise at the SAP Augmented Reality for the Enterprise event. The event...
Getting Real: Virtual, Augmented Reality Move In on Events
Events and meetings are moving into a whole new dimension thanks to the emergence of augmented and virtual reality. These...
VIRTUAL AND AUGMENTED REALITY: VIRTUALLY THERE…
The challenge for any event professional is creating engaging customer experiences. In today’s digital age, empowering content whether through social...
Augmented Reality Market: 2016 Year in Review
2016 flew by and we can’t believe how incredible this year was for Wikitude and the augmented reality industry: large investments,...
Augmented vs Virtual Reality at Events. The Debate that Never Was.
There is a lot of noise these days about whether we should use Augmented Reality (AR) or Virtual Reality (VR)...
Expert Poll: What Event Technology Will Shape the Future of the Event Industry?
There isn’t a respected event media that hasn’t published an article about the event trends in 2016, including us (The...
13 event tech trends to watch in 2017
Biometric data played a big part in recent activations from Ebay and Samsung. Ebay's emotionally powered pop-up invited guests to enter biometric...
The Future of Concert Technology: 20 Tastemakers’ Predictions
Technology is changing the live music industry. Those who stay ahead of the curve have a huge opportunity to impress...
Top 5 Audio Visual Trends for Events (And How to Implement Them)
Planning events can be stressful, especially when you’re coordinating with a number of suppliers and stakeholders. One main requirement is having...
2017 Preview: Emerging Event Tech You Should Know About
Various twists on reality—augmented, virtual, mixed—top our roundup of technology products and strategies that will influence face-to-face experiences this year....
What’s Trending in Event Technology
Event tech is having global boom this month, with events all over the world focusing on the incredible opportunities technology...
The Future of Events Technology
With the constant flood of technology, it's easy to not be up-to-date with the latest advancements and gadgets. This is...
How This App Uses Augmented Reality to Drive Traffic for Events
Pokémon Go proved that the combination of augmented reality and a treasure hunt can be wildly popular with people of...
