WorldViz
WorldViz 🇺🇸
Company & Platform Overview
WorldViz is an industry veteran in professional virtual reality, focusing specifically on academic research, behavioral science, and enterprise simulation. Unlike consumer gaming engines, WorldViz builds platforms designed for precise physiological measurement and scientific data collection within virtual environments.
Their core product is Vizard, a Python-based VR development engine that allows researchers to rapidly prototype immersive experiments without needing complex C++ knowledge. Vizard natively supports a massive array of specialized hardware, including eye trackers, biometrics (EEG/EKG), motion capture suits, and haptic gloves.
They also provide turnkey physical hardware solutions, designing and installing massive multi-user projection systems (CAVEs) and providing fully integrated “VR in a Box” workstations for university labs.
Core Research Innovations
SightLab VR Pro
An extension for Vizard that turns any VR headset with eye-tracking into a powerful behavioral analytics tool. It automatically generates heatmaps, gaze-path 3D replays, and detailed CSV data exports showing exactly what a user looked at and for how long.
Python-Based Development
The Vizard engine uses Python as its primary scripting language. This allows researchers and data scientists to easily integrate thousands of existing scientific Python libraries directly into their VR simulations.
Universal Hardware Agnosticism
WorldViz software connects instantly to hundreds of enterprise peripherals out of the box, from Meta and HTC headsets to advanced biometric sensors like BIOPAC, pupil labs eye-trackers, and OptiTrack mocap systems.
Software & Hardware Solutions
Vizard VR Development Platform
A professional rapid-prototyping engine for scientific research. It handles rendering, physics, and multi-user networking, allowing scientists to focus on experiment design rather than engine programming.
SightLab VR Pro
The definitive tool for eye-tracking in VR. Researchers use it to analyze consumer behavior in virtual supermarkets, measure cognitive load during stressful simulations, and evaluate UI/UX design effectiveness.
Turnkey Projection VR & CAVEs
WorldViz designs and installs physical PRISM projection rooms where multiple users can walk around a physical room and interact with 3D models projected onto the walls, without needing to wear heavy headsets.
Ideal Industry Deployments
Academic & Psychological Research
Consumer Behavior Analysis (FMCG)
Automotive UI/UX Testing
Cognitive & Physiological Measurement
University VR Lab Installations
Resources & Documentation
Frequently Asked Questions
Why use Vizard instead of Unity or Unreal Engine?
While Unity and Unreal are incredible for creating games, they require complex C# or C++ knowledge and steep learning curves. Vizard is built on Python, making it accessible to academic researchers and data scientists who want to build physiological experiments rapidly.
Does SightLab VR Pro only work with Vizard?
No. While SightLab is deeply integrated with Vizard, WorldViz also provides integrations and support for researchers utilizing Unity and Unreal Engine, allowing them to leverage SightLab’s powerful analytics dashboard.
Software Demonstration
Watch an overview of how SightLab VR Pro generates real-time analytics and heatmaps:
