How Blippar Brings Augmented Reality to Events
Blippar is an image-recognition app that brings interactive experiences and content into a user’s smartphone. The company is working with brands such as Coca-Cola, Anheuser-Busch, L’Oréal, and Best Buy to engage consumers via print materials, packaging, and events. The free-to-download app scans and recognizes graphic images such as logos and ads and then instantly displays interactive content on the device
More information: http://www.bizbash.com/how-blippar-brings-augmented-reality-to-events/new-york/story/26728#.WQdB3kV96M8
