How Blippar Brings Augmented Reality to Events

Blippar is an image-recognition app that brings interactive experiences and content into a user’s smartphone. The company is working with brands such as Coca-Cola, Anheuser-Busch, L’Oréal, and Best Buy to engage consumers via print materials, packaging, and events. The free-to-download app scans and recognizes graphic images such as logos and ads and then instantly displays interactive content on the device

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