Augmented Reality For Events And Experiential Marketing
Pokémon Go took over the world last Summer, but users have fallen dramatically, leaving the world to wonder if Augmented Reality (AR) is a passing fad or truly the future of audience engagement. Its huge success was a perfect storm of famous IP, addictive gamification, and social, not just online but human to human contact. While its users have trailed, this does not by any means imply the future of AR adoption.
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