Augmented vs Virtual Reality at Events. The Debate that Never Was.

There is a lot of noise these days about whether we should use Augmented Reality (AR) or Virtual Reality (VR) at events. This is like asking if apples or oranges are better – here’s why.
I always enjoy when we publish a trends report. All of a sudden an army of poorly inspired outlets starts using our words without any idea of what they mean.


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