ADJ 🇺🇸

📍 Los Angeles, California, USA

🏢 Founded 1985

🌍 Entertainment & Architectural Lighting

Overview Innovations Products Applications FAQs Resources

Company Overview

ADJ (originally known as American DJ) began as a supplier of reliable, affordable lighting products for mobile entertainers and nightclub DJs. Over the past four decades, the company has massively evolved into a globally recognized enterprise, providing high-end professional lighting, video, and atmospheric effects for massive concert tours, mega-clubs, houses of worship, and architectural installations.

Today, the ADJ Group of Companies encompasses several specialized brands, including Elation Professional (their flagship touring/theatrical tier) and Acclaim Lighting (architectural). ADJ itself bridges the gap between the mobile entertainer and the massive production company, offering products that are incredibly rugged, highly featured, yet accessible to mid-tier event integrators.

Their product ecosystem is vast, spanning automated moving heads, IP65-rated outdoor LED wash panels, high-resolution LED video walls, and heavy-duty atmospheric fog and haze machines. They are widely considered the absolute backbone of the mid-to-large regional event production industry.

Core Technologies

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Hydro Series IP65 Protection

ADJ’s flagship line of outdoor-rated moving heads. These fixtures are completely sealed against dust, heavy rain, and snow, eliminating the need for bulky, expensive protective domes at outdoor music festivals.

💡

Hex Color Mixing (RGBAW+UV)

Pioneering the integration of 6-in-1 LED diodes, allowing their wash fixtures to create perfectly blended, infinitely variable colors, including flawless pure whites and deep ultraviolet blacklights without shadowing.

🎛️

WiFLY Wireless DMX

A highly reliable, built-in wireless DMX transceiver system that allows lighting designers to command hundreds of fixtures across a massive event space without running thousands of feet of XLR cable.

Featured Solutions

Hydro Profile

A massive, IP65-rated automated moving head profile featuring a 660W LED engine, deep CMY color mixing, and precise framing shutters for stadium tours and outdoor festivals.

Vizi Beam RXONE

A compact, incredibly fast, and aggressive moving head beam fixture utilized heavily in EDM festivals and nightclubs for creating sharp, piercing aerial laser-like effects.

Vision Series LED Video Panels

Modular, high-brightness LED video walls that interlock seamlessly to create massive digital backdrops for corporate keynotes, broadcast studios, and touring bands.

Ideal Industry Deployments

🎪 Outdoor Music Festivals

⛪ House of Worship Production

🏢 Corporate Event Staging

🪩 Nightclub Installation

Frequently Asked Questions

What does an IP65 rating mean on ADJ Hydro fixtures?

An IP65 rating signifies that the fixture is ‘dust tight’ and protected against water jets from any angle. In practical event terms, it means the light can be safely rigged outdoors in heavy rain or snow without short-circuiting or requiring a protective dome.

Does ADJ manufacture LED video walls?

Yes, ADJ produces the Vision Series (VS) of LED video panels. These modular panels are designed for both indoor and outdoor use, featuring fast-locking mechanisms for rapid deployment at live events and corporate staging.

What is the difference between ADJ and Elation Professional?

Both are owned by the ADJ Group. ADJ generally targets the mid-to-large regional production, mobile entertainer, and permanent club installation markets. Elation Professional is their premium tier, focused strictly on massive global touring, Broadway theater, and high-end broadcast television.