How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events

Google, Facebook, Samsung, Microsoft and other technology companies have each invested billions of dollars in developing Virtual reality (VR- immersive multimedia) and/or augmented/mixed reality (AR – a layering of computer-generated sensory input onto real-world views), Although this will take a few years to fully develop, these tools are blossoming at events and tradeshows.

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