Is Your Event Ready for Augmented Reality?

Just last year, Microsoft imagined in a Super Bowl ad how their augmented reality (AR) device could change the NFL, including overlaying stats of players while you watch or transforming your entire wall into a massive screen.

While that commercial was just a “what if,” augmented reality is, well, a reality. In fact, Pepsi is using 2017’s Super Bowl LI to debut their new LIFEWTR brand with an augmented reality mirror at the event.

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