Events & Technology: Augmented Reality
Augmented Reality (AR) is currently hot in marketing. But what impact does this technology actually have on the event industry?...
Augmented Reality News
More information : https://eventtechnology.org/augmented-reality/
Meetings Get Real—and then Some—with Virtual and Augmented Reality Technology
Meeting planners are people people—they have to be, given that what they do is all about providing in-person experiences. So...
Are You Ready for the 5 Technology Pillars of Disruption?
Few things make you simultaneously wish you were in someone’s shoes and feel so glad that you’re not as watching...
How Mixed Reality Will Shape The Event Industry
Mixed reality blurs the lines between the real and virtual worlds. Those blurred lines will soon be commonplace at events....
Is this the real life? Is this augmented reality?
Thirty-one years ago, when Freddie Mercury and his bandmates from Queen asked the world: “is this the real life? Is...
5 Current Trends In The Event Industry for Event Professionals
— Even if the past strategy that made the event a success, had great attendance, participant engagement, and ROI, was as...
Is Your Event Ready for Augmented Reality?
Just last year, Microsoft imagined in a Super Bowl ad how their augmented reality (AR) device could change the NFL,...
Augmented Reality Retail For Enterprise
This past week, Zugara presented Augmented Reality Retail opportunities for the Enterprise at the SAP Augmented Reality for the Enterprise event. The event...
Getting Real: Virtual, Augmented Reality Move In on Events
Events and meetings are moving into a whole new dimension thanks to the emergence of augmented and virtual reality. These...
VIRTUAL AND AUGMENTED REALITY: VIRTUALLY THERE…
The challenge for any event professional is creating engaging customer experiences. In today’s digital age, empowering content whether through social...
Augmented Reality Market: 2016 Year in Review
2016 flew by and we can’t believe how incredible this year was for Wikitude and the augmented reality industry: large investments,...
Augmented vs Virtual Reality at Events. The Debate that Never Was.
There is a lot of noise these days about whether we should use Augmented Reality (AR) or Virtual Reality (VR)...
Expert Poll: What Event Technology Will Shape the Future of the Event Industry?
There isn’t a respected event media that hasn’t published an article about the event trends in 2016, including us (The...
13 event tech trends to watch in 2017
Biometric data played a big part in recent activations from Ebay and Samsung. Ebay's emotionally powered pop-up invited guests to enter biometric...
The Future of Concert Technology: 20 Tastemakers’ Predictions
Technology is changing the live music industry. Those who stay ahead of the curve have a huge opportunity to impress...
Top 5 Audio Visual Trends for Events (And How to Implement Them)
Planning events can be stressful, especially when you’re coordinating with a number of suppliers and stakeholders. One main requirement is having...
2017 Preview: Emerging Event Tech You Should Know About
Various twists on reality—augmented, virtual, mixed—top our roundup of technology products and strategies that will influence face-to-face experiences this year....
What’s Trending in Event Technology
Event tech is having global boom this month, with events all over the world focusing on the incredible opportunities technology...
The Future of Events Technology
With the constant flood of technology, it's easy to not be up-to-date with the latest advancements and gadgets. This is...
How This App Uses Augmented Reality to Drive Traffic for Events
Pokémon Go proved that the combination of augmented reality and a treasure hunt can be wildly popular with people of...
Disruption and Awe: Augmented Reality Event
Disruptive Technologists Event: The Augmented Reality Experience will be held on January 30th, 2017, at Microsoft in Times Square. The...
Trend: Virtual Reality vs. Augmented Reality at your event
Both augmented reality and virtual reality are currently attracting a lot of attention in the media. But what exactly is...
Top 10 Augmented Reality Use Cases
Let’s take a deep-dive into Augmented Reality Technology with ten use-cases showing how Total Immersion is defining a technology and...
Augmented Reality for Producers Event Packs the House at NYU Data Future Lab
The latest augmented reality (AR) technology, and some of its leading producers, packed the house at the NYU Data Future...
The Potential of Augmented Reality in Event Management
The size of the event management industry is booming world-wide. According to IBIS World's Party and Event Planners market research...
Trend: Virtual Reality vs. Augmented Reality on your Event
Both Augmented Reality and Virtual Reality are currently experiencing a great deal of attention in the media. But what exactly...
Virtual Reality & Augmented Reality: The Future of Event Marketing
The key to successful event marketing lies in the right medium for your message. Simply put, event marketing is about...
XL Indonesia Augmented Reality Dance Mob
XL introduced it's new product of pre-paid phone cards by delivering a magical experience to an audience during a street...
Augmented Reality At Events: 5 Things Pokemon Go Has Taught Us About Audience Engagement
ometimes trends take a while to set in, other times they happen almost overnight. This Summer, Nintendo and Niantic (creators...
4 Types of Augmented Reality for Events
Find out about different options to incorporate this developing technology into trade shows, conferences, festivals, and other events. More information: http://www.bizbash.com/4-types-of-augmented-reality-for-events/new-york/story/32898/#.V_odpeV96M8