Augmented Reality At Events: 5 Things Pokemon Go Has Taught Us About Audience Engagement

ometimes trends take a while to set in, other times they happen almost overnight. This Summer, Nintendo and Niantic (creators of Ingress)  launched their new augmented reality mobile game, Pokemon Go,  here in Canada. As I’m sure you’ve learned by now Pokemon Go sends users out into the world to collect and battle cartoon creatures in an effort to “catch them all”.

More information: http://fmav.ca/blog/augmented-reality-at-events-5-things-pokemon-go-has-taught-us-about-audience-engagement/