Audience Response Systems

All the latest in audience response systems, technologies and tools available in the market, all explained. So what is audience response and what are the benefits?

Features of Audience Response Systems

Audience response system bridges the gap between presenter and audience. It facilitates powerful direct communication that ensures an interactive approach to events. The hardware and software is used to create structural integrity for collecting audience feedback, voting processes in AGM or even auctioning sessions.

Personalization, Automation & Customization

With an increasing number of conferences, panels, meetings and many other events taking place throughout the year, personalization is essential. Understanding attendees’ personal interests is critical to standing out and marketing to all of these individuals. Marketers start to mix everything from data and new tech to influencers and speakers , thus creating a personal experience throughout the cycle of an event.

Augmented Reality – Specifically Filters

  • Engagement Audience/Attendee
  • Greater sponsorship opportunities/Marketing
  • Create a unique experience to captivate audiences

Virtual Reality – Live 360-degree video

  • Engage remote attendees with a more immersive experience
  • Better sales opportunity at trade shows through live product demonstrations

A great demonstration of what a 360 video is and how it changes the way we see videos.

Artificial Intelligence

  • Staff cost savings through virtual concierge and Chat-bots
  • Increased security thanks to facial recognition
  • Faster check-in process using facial recognition
  • Inclusive and fast information through voice recognition

Application of Audience Response Technology

Events App

Increasingly popular is the use of an app catered specifically for the event. Once attendees have downloaded the app, you can use it to collect data on the customer and customize it according to their interest. Couple of features include which booths the person has stopped at, and also the amount of time they spent at each booth.

Event automation is a necessity for marketers looking to personalize or customize each attendee’s experience. Organizations can leverage on these technology to take advantage of real-time data analytics to decipher data on audience/attendee needs and preferences. Several of these can include checking what content they have engaged with previously and how long they have engaged with it.

RFID Technology

Radio Frequency Identification (RFID) consists of three components, an RFID tag or smart label, an RFID reader, and an antenna.

RFID tags contain an integrated circuit and antennas, which are used to transmit data to the RFID reader (also called an interrogator). The reader then converts the radio waves to a more usable form of data. Information collected from the tags is then transferred through a communications interface to a host computer system, where the data can be stored in a database and analysed at a later time. This is done by digital data encoded in RFID tags or smart labels are captured by a reader through radio waves.

RFID is similar to barcoding in that data from a tag or label are captured by a device that stores the data in a database. However, RFID is capable of being read outside the line-of-sight whereas barcodes must be aligned with an optimal scanner. Should the scanner be faulty, RFID tags that provide name/photo or any other easily verifiable information, it can still be partially useful for access control.

RFID belongs to a group of technologies referred to as Automatic Identification and Data Capture (AIDC). AIDC technology leverages on automation and identifies objects, related data and transfers the data directly into computer systems without the need for any human intervention.

Voting Systems

From elections, AGM and event smaller scale meetings. Voting system security is an essential part to ensure integrity of the event. The increasing threat of hardware and software hackers has led to growing concerns of rigged results.

It is equally important to develop platforms to be easy to use and easy to integrate. Furthermore, it must enable jurisdictions to manage the complex requirements of elections preparation, execution, and follow up.  From voter roll maintenance, precinct finders, absentee ballot tracking and campaign finance.

Audience Response Systems Available in Market

EVID Electronic Poll-book

The EViD is VR’s electronic poll-book. Used by customers for more than a dozen years, with more than 14,000 terminals used in the election in 2016

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Audience Response: Feedback

The growing importance of customization and advancement has placed emphasis on feedback loops. TO understand your audience and bridge the gap between presenter and audience has become increasingly relevant. A presenter who knows the needs and wants of their customer will no doubt be in a greater position to modify and pitch his/her ideas. Such is the advantages, greater customer satisfaction and customer retention can be acquired.

Audience feedback systems are not complicated. They are generally easy to use and simple in set-up. However, they are often overlooked by many and is the key towards long term sustainability.

Audience Response Feedback Systems Available in Market

Blue 360 Degree Feedback

By Explorance, Blue 360 degree feedback review software is built from the ground up for automation through advanced integration capabilities with your organization’s HRIS, CRM, and other essential IT asset; to handle your most common and the most unique 360 evaluation use cases; and to provide powerful reports and insights, and fuel competency development across your organization

36 Dollar 360

The 36 Dollar 360 is powered by SVI, an organizational development company that focuses on creating irresistible companies and extraordinary people.

Over the years, SVI has launched thousands of 360 degree assessments within some of the world’s largest and most complex organizations. You can rest comfortably knowing that, while the price is low, the system and industry expertise supporting it are proven to be best-in-class.

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Audience Response System: Auctions

There are many types of auction available and it is essential to firstly identify the type of auction you are entering or creating, before searching for the respective technology required. Each auction works in a different way and may require vastly different specifications.

Types of Auction Systems

Live Auction

Live auction, also more commonly known as live on-site auction is a type of auction that is usually conducted in a meeting facility or room such as hotel convention or indoor location meeting facilities. Typically, attendees or interest parties would have done intensive research on the goods being auctioned. Pictures, features and other important specifications of the product/good/service auctioned can be displayed at the venue to provide more information for the attendees. Generally, after a final presentation, the auctioning will begin and bidding commences.

The auctioneer at the event calls out the bid placed by the interest parties and asks if any other interested parties have a higher bid. This type of auction is transparent to all because every interested party can compete openly at the same time.

Online Auction

This is where technology has significantly evolved in the world of auctions. Online auction bidders can compete with each other on any particular service or product placed on auction. Usually, the auctioned item will be placed online with a deadline for last bid. Thereby, the highest bid submitted before the deadline would be the winner. Integrity of the system and its security is vital for success of this type of auction as bidders and even the auctioneers can be subjected to online hackers which threatens the integrity of an auction. Once that aspect is secured, internet auctions can become an important part of electronic commerce because of the flexibility and possibilities they provide.

Sealed Bid Auction

Sealed Bid auction is a type of auction where bidders or auctioneers prefer confidential bids. Bids submitted are confidential and unknown to the other potential bidders. A high degree of estimation is used by bidders and depending on estimations and preferences of the bidder, the winning bid could potentially win by a huge margin. Therefore, it is actually an adverse scenario for the winner, as he/she could win by bidding and hence paying a much smaller amount.

Importance & Features of Auction Systems

Similarly to voting, the architectural integrity of the auction system is highly important. Security is a major must, while ease of use and application is a major plus point. Wireless bidding devices created have eliminated the need for paper bids or the need for a moderation venue. Even with the use of venues, hand-held devices such as smartphones with its integrated applications allows for competitive auctions during events. Automation and innovation provides interactive response system catered for mass audiences and also assists in bringing down operating cost for large auction houses.

Examples include Ebay Auctions, while examples for Smartphone Apps include Handbid