Today’s event attendees have greater technological expectations than TVs and selfie stations.

Every industry that depended on in-person meetings, from large multinational enterprises to small local businesses, came to a grinding halt as a result of the pandemic, virtually emptying convention halls and closing hotels. Despite the cancellation of numerous events, some planners devised virtual events to maintain contact with exhibitors and retailers, albeit virtually.

Today, business and daily life are gradually returning to something normal. Trade exhibitions are resurfacing, and attendance at live events is expected to soar. The last two years have brought about changes in how customers connect with marketing initiatives, commercials, and the overall sales process as it relates to trade show events, even if many individuals are eager to socialise with others once more.

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