Create a giveaway that resonates with your audience.

Although swag bags are nothing new, both employees and event guests continue to value and even anticipate receiving them. However, this fact can make it challenging to come up with original and creative suggestions for the kinds of products to add. There are only so many branded coffee mugs one can own before they throw them out, so you want to give out items that people will use and remember.

These are a few ideas to keep in mind while creating swag bags for various audiences.

Customizing Your Giveaways to Increase Employee Retention
If you are familiar with your employees and their interests, putting together a welcome gift or a bag of handouts for these occasions will make it much easier to include products that will be both appreciated and useful (or you can connect with new hires and managers to get a better idea of employee preferences).