Hybrid, the new “H” word quickly becoming the norm, is poised to become the fulcrum of industry transformation. If 2021 was the year of virtual events, then 2022 will be the year of “hybrid” events. The hybrid format is fast becoming the default choice for planners. In the foreseeable future, it seems quite unlikely that we will see any significant event which is not a hybrid one.
According to Linkedin’s research – 85% of marketers have hosted a virtual event last year. Whereas 28% of marketers said that between 91% to 100% of their events will now be virtual.
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