How Will Virtual and Augmented Reality Affect the Event Industry?
“It’s all about creating experiences at the event that attendees will remember: a message you want to communicate. Technology is...
Augmented Reality
Tech Trends, Part One: Get Ready — VR & AR Are About to Change Brand Experiences
This is the first installment in a three-part series in which Chris Cavanaugh, EVP & Chief Marketing Officer of Freeman,...
How iOS 11 Will Bring AR Straight To Events
A recent beta version of the iOS update revealed a little more than expected. An iOS developer recently found a new...
5 Major Developments in Augmented Reality (AR) that will Impact Events, Exhibitions and Venues
Augmented Reality (AR) is an emerging, but nevertheless effective technology platform that is beginning to impact the event industry in...
How AR is Driving Event Traffic and 5 Other Tech Stories Planners Should Read
In this month’s round up of new and relevant technology stories, we look at some interesting applications of Augmented Reality...
What Apple’s New “ARKit” Means for Planners
At its annual WWDC event last week, Apple showcased its brand new augmented reality (AR) development tool called ARKit. For most, this is very big,...
75 Ways to Use Event Tech to Save Money
Event technology streamlines operations and by doing so can save event planners and clients lots of money. If you’re looking...
Apple is Betting Big on This Hot Tech — Why You Should, Too
Thanks to cool gadgetry and techno-wizardry, augmented reality (AR) generates a lot of buzz in and out of the tech...
Apple Cements VR Future For Events
When Apple speaks, the world sits up and listens. At this year’s WWDC (Worldwide Developer Conference) in San Jose, Apple...
Entertainment Ideas For Corporate Events: Mixed Reality, Innovations, And More
Sometimes your mind draws a blank when thinking up of entertainment ideas for corporate events. After all, these guys are...
Bringing Augmented Reality to Your Next Event
Augmented reality has become the talk of the town in almost every industry and with most consumers. This technology du...
Video Trends In Events: Mixed Reality, Camera Robots, And Projection Mapping
One event tech trend that’s gaining significant traction lately is video. We’ve discovered articles about record-breaking projection mapping, how to...
Augmented Reality For Events And Experiential Marketing
Pokémon Go took over the world last Summer, but users have fallen dramatically, leaving the world to wonder if Augmented...
Virtual Reality, Mixed Reality and Augmented Reality – What’s what and which is when?
Alastair Reece at DBpixelhouse www.dbpixelhouse.co.uk gives us the lowdown on the biggest event tech trend this year The phenomenal growth...
How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
Google, Facebook, Samsung, Microsoft and other technology companies have each invested billions of dollars in developing Virtual reality (VR- immersive...
10 Applications of Mixed Reality in Events
Mixed reality, often referred to as hybrid reality, combines real-world experiences with people in non-real or virtual situations. In the...
Guest Blog: Using VR and AR in events
Last week, we wrote about the differences between Virtual Reality, Augmented Reality and the more recent development in Virtual –...
How Blippar Brings Augmented Reality to Events
Blippar is an image-recognition app that brings interactive experiences and content into a user’s smartphone. The company is working with...
Facebook finally makes a virtual reality world
Mark Zuckerberg kicked off Facebook's annual F8 developer conference on Tuesday. The two-day event, now in its tenth year, drew...
DELPHI AUGMENTED REALITY EVENT EXPERIENCE
Insight As a leading global supplier of automotive parts, Delphi’s sales team needed an interactive tool to communicate the companies’...
Events & Technology: Augmented Reality
Augmented Reality (AR) is currently hot in marketing. But what impact does this technology actually have on the event industry?...
Meetings Get Real—and then Some—with Virtual and Augmented Reality Technology
Meeting planners are people people—they have to be, given that what they do is all about providing in-person experiences. So...
Are You Ready for the 5 Technology Pillars of Disruption?
Few things make you simultaneously wish you were in someone’s shoes and feel so glad that you’re not as watching...
How Mixed Reality Will Shape The Event Industry
Mixed reality blurs the lines between the real and virtual worlds. Those blurred lines will soon be commonplace at events....
Is this the real life? Is this augmented reality?
Thirty-one years ago, when Freddie Mercury and his bandmates from Queen asked the world: “is this the real life? Is...
5 Current Trends In The Event Industry for Event Professionals
— Even if the past strategy that made the event a success, had great attendance, participant engagement, and ROI, was as...
Is Your Event Ready for Augmented Reality?
Just last year, Microsoft imagined in a Super Bowl ad how their augmented reality (AR) device could change the NFL,...
Augmented Reality Retail For Enterprise
This past week, Zugara presented Augmented Reality Retail opportunities for the Enterprise at the SAP Augmented Reality for the Enterprise event. The event...
Getting Real: Virtual, Augmented Reality Move In on Events
Events and meetings are moving into a whole new dimension thanks to the emergence of augmented and virtual reality. These...
VIRTUAL AND AUGMENTED REALITY: VIRTUALLY THERE…
The challenge for any event professional is creating engaging customer experiences. In today’s digital age, empowering content whether through social...