Gamification: Playing for Keeps When It Comes to Attendee Attention Spans

Forget trying to catch a Pokémon on your mobile device if you want a thrilling hunt. These days the hardest thing to catch is the attention span of consumers, with more brand information and choices than ever before. This is especially true for Millennials who happen to have the shortest attention spans of any demographic, but are the most impactful consumer population with a $20 billion per year buying power. What can marketers do to find an edge in a competitive landscape?

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