Inflatable hub concept debuts at Infosecurity Europe 2026
Infosecurity Europe 2026 introduced a new community-focused feature at ExCeL London this June, placing a large-scale inflatable structure at the...
Month: August 2026
Showman’s Show and NOEA unveil training taster for outdoor events
The Showman’s Show is collaborating with the National Outdoor Events Association (NOEA) to stage a preview session of NOEA’s forthcoming...
ABPCO survey seeks to redefine CPD for conference planners
The Association of British Professional Conference Organisers (ABPCO) has opened a new Continuing Professional Development (CPD) survey for 2026, calling...
Sony Alpha Universe scales creator events across Latin America
Sony has significantly expanded its Sony Alpha Universe program across Latin America, building a structured calendar of photography workshops, filmmaking...
VR Training Modules for Event Staff: Simulating Crowd Management Scenarios
Introduction Crowd management is one of the most critical operational responsibilities at conferences, trade shows, concerts, sporting events, government gatherings,...
Pre-Event VR Venue Walkthroughs: Accelerating B2B Sponsorship Sales
Introduction Securing sponsorships has become increasingly competitive as event organizers seek to demonstrate measurable value before exhibitors and brand partners...
Sponsor Activations in WebAR: Maximizing Impressions Without App Downloads
Introduction Sponsorship remains one of the primary revenue drivers for conferences, trade shows, festivals, sporting events, and hybrid experiences. As...
AR Indoor Wayfinding: Eliminating Navigation Friction in Massive Convention Centers
Introduction Modern convention centers have evolved into highly sophisticated event ecosystems that host international conferences, trade exhibitions, corporate summits, healthcare...
Smartphone Audio Guide Integrations for Self-Paced Trade Show Explorations
Introduction Trade shows have evolved into highly interactive environments where attendees expect personalized experiences rather than fixed schedules and guided...
Branded experiences at Tales of the Cocktail highlight evolving event engagement tactics
Background and context Tales of the Cocktail has grown from a niche gathering of bartenders and brand representatives into a...
Two-Way Whisper Tech: Facilitating Interactive Q&A on Noisy Factory Floors
Introduction Manufacturing facilities have increasingly become venues for executive briefings, customer visits, investor tours, regulatory inspections, supplier demonstrations, and workforce...
L-Acoustics K3 system selected for Wallonia’s largest new concert venue
Background and context OM, a 1,700-capacity concert venue in Seraing, near Liège, has emerged as a major addition to Belgium’s...
Tao Group expands Crane Club members lounge to major tentpole events
Background and context Tentpole events such as major festivals, conferences, and awards shows have become prime destinations for hospitality-led brand...
Key developments shaping the US event industry in August 2026
Background and context The US business events sector continues to adjust to shifting planner expectations, hybrid formats, and changing corporate...
Canadian festivals expand outdoor and waterfront programming with AV-driven experiences
Background and context Several established Canadian festivals are expanding their outdoor and waterfront programming, placing greater emphasis on live performance...
Field recordist captures humpback whale songs with immersive audio techniques
Background and context Field recording has traditionally focused on terrestrial soundscapes such as forests, cities, and weather. In recent years,...
Field recordist captures humpback whale songs using underwater audio tools
Background and context Humpback whales are among the most sonically expressive animals in the ocean, producing long, evolving songs that...
Cloud-Based Remote Simultaneous Interpretation (RSI) for Global Virtual Summits
Introduction Virtual summits have transformed international collaboration by allowing organizations to convene global audiences without geographic constraints. Corporate leadership meetings,...
Amazon MGM Studios uses immersive pop-up to link legacy film with new streaming series
Background and context Amazon MGM Studios recently staged a one-day immersive fan experience built around the "Legally Blonde" franchise, using...
The Impact of Deep Learning on Zero-Latency Simultaneous Interpretation
Introduction Global conferences, multinational corporate meetings, government summits, trade exhibitions, and hybrid events increasingly bring together participants who speak different...
New digital tools reshape venue sourcing and accreditation workflows
Background and context Event technology providers are steadily expanding their tools to support more of the planning cycle, from finding...
US event industry updates: new venue openings, live collaboration formats, and agency moves
Background and context The US live events and experiential marketing sector continues to see new venue concepts, hybrid cultural formats,...
Canadian festivals adopt new event tech approaches across music, street performance, and cultural programming
Background and context Canadian festivals are entering a new phase of production, with organizers placing greater emphasis on stage design,...
Brand activations at WNBA All-Star Weekend highlight evolving approach to women’s sports fandom
Background and context WNBA All-Star Weekend 2026 in Chicago offered a concentrated view of how brands are approaching women’s sports...
Ella Chen turns to Sennheiser Digital 6000 for youth-themed concert tour
Background and context Taiwanese singer and performer Ella Chen, known for her work as a member of S.H.E and as...
Throwable Mics and Audience Engagement: Breaking the Ice at Corporate Town Halls
Introduction Corporate town halls have evolved from one-way executive presentations into interactive forums where employees are encouraged to ask questions,...
Wave Church adopts L-Acoustics L2D system for immersive sound in challenging sanctuary
Background and context Wave Church in Virginia Beach, Virginia, has upgraded the sound system in its main 2,500-seat worship auditorium,...
Experiential trends from Cannes Lions 2026 point to more immersive, tech-led brand activations
Background and context The Cannes Lions International Festival of Creativity has become a key showcase for large-scale brand activations, immersive...
New and upcoming event venues in Washington, D.C. for summer 2026 planning
Background and context Washington, D.C. continues to expand its mix of hotels, restaurants, and dedicated event facilities, giving planners more...
Inside the production of a 525-foot foosball table for a record-setting brand activation
Background and context Brands continue to look for large-scale, visually striking stunts to stand out in a crowded experiential marketing...
