3 projection mapping planning tips

Projection mapping dates back to the 1960s, with Walt Disney producing one of the first public displays with the launch of its Haunted Mansion ride in 1969. Projection mapping first came to prominence in the mid-2000s, when brands began to use it in experiential marketing campaigns. Arguably one of the most compelling ways to express a brand, it has fast become a popular and effective way for event organisers to awe and inspire their audiences.

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