Creating an Engaged Mobile App Experience

Mobile apps have a lot of competition these days, which is why it’s important to design both a valuable app and an app experience in order for adoption to take off. Here are some ideas on how you can do that.

When creating a mobile app, there’s more to it than merely creating an awesome app. There’s the marketing and there’s the user experience. Often if the latter is stellar, some of the marketing will take care of itself in word of mouth referrals. Creating an engaging mobile app experience requires addressing every aspect of the following points:

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