What do you need for a truly successful event? There are obvious factors: the venue, cutting-edge audiovisual equipment and an agenda packed with interesting speakers and presentations. But even the latest technology and a high-profile keynote address won’t make much of an impact if you’re missing one critical element: engaged attendees.

More information: https://fmav.ca/blog/how-attendee-persona-mapping-should-shape-your-event-tech/

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