Email marketing is one of the easiest and efficient marketing tactics a business can implement. Emails give marketers an outlet to target an audience with real-time updates. For the longest time, marketing emails were simply an electronic version of print mail. In the past, emails took on an admittedly watered down version— often “plain-text”— due to coding constraints. Recently, email marketing has seen great advancements, of which you should take note.132

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