You walk into your Monday meeting to kick off planning for your next event and your boss asks, “How did the last event go?” It isn’t enough to just reply, “It went great!” without any supporting metrics or data to prove the success. You are accountable at this very moment. Event metrics are essential in justifying effective costs on marketing events to the leadership team.
How do you measure your events? Where do you begin?
More information: https://www.eventmanagerblog.com/event-metrics