How to Use Event Technology to Get to Know and Expand Your Crowd

When a brand is able to grow its audience and raise exposure, you know it has put on a great event. Do you recall when attending virtual and hybrid events was difficult due to low crowd engagement? Technology of today has simplified engagement. Studies show that event technology tends to boost attendance by 27% and productivity by 20%. The newest developments in event technology will be discussed in this article along with how using them might improve audience participation.

The Steps to Using Event Technology to Grow Your Audience

Here are some tactics you should use to expand your audience:

Use gamification to increase audience engagement.

Gamified events are becoming more and more popular as customized event platforms and virtual events gain traction. The main goal of gamification is to include gameplay to provide guests an engaging experience. Use interactive activities such as scavenger hunts, quizzes, digital polls, and trivia.

Your event app should be gamified by adding entertaining games, such as puzzles. Be sure you provide incentives when you incorporate games into your event themes. You’ll get to promote sponsors in addition to raising participants’ motivation. There is mutual benefit for all those participating. Indeed, according to a research, 86% of event planners think that technology plays a significant role in the success of their events.