Exploring Event Technology's Potential - Event-Technology Portal

Utilizing event technology is crucial to the success of your events in the fast-paced world of today. The usage of event technology improves attendee experiences while also offering organizers a host of advantages. According to Gartner’s 2022 Technology Marketing Benchmark Survey, hosted and sponsored events account for 26.9% of the marketing program budget for tech and service firms. This allocation emphasizes how events are becoming more and more valued as effective marketing strategies.

90% of event planners also think technology may increase guest engagement and pleasure. The use of event technology, according to 85% of event planners, is also crucial to the success of their events.

These figures show how event technology is increasingly being included into the planning and management of events. The appropriate event technology may improve operations, increase attendee engagement, and help you reach your event goals regardless of the event’s structure, scale, or type.