How Gamification Can Personalise Conference and Exhibition Events at Scale

If you’re looking for a fun and playful way to drive traffic to exhibitor stands, then a little thing known in the tech word as ‘gamification’ could be the answer. Gamification essentially takes attendee interactions and turns them into a game or challenge. When the technology was first introduced a few years ago, it was typically limited to collecting digital badges.

More information: https://www.eventbrite.com.au/blog/gamification-conference-exhibition-ds00/

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