How you can improve event attendee satisfaction with a mobile app

How many hours did you spend on your phone at your last corporate event? Smartphones are becoming ubiquitous in day-to-day life, with 79 per cent of people in a study admitting they have their phone on or near them for virtually their entire waking day, according to IDC Research and reported in Social Times. At least 25 per cent of people couldn’t even recall a time from the previous day when they didn’t have their smartphone in the same room as them.

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