iBeacon and BlueTooth LE: The future of contextual events
The tech industry is abuzz with talk of beacon technology, which utilizes Bluetooth connections to communicate messages between smartphones or...
Month: February 2017
Best Drones for Live Events and Tourism
These are the highest-rated and most popular camera drones and UAVs used for filming and monitoring outdoor events and for...
5 Current Trends In The Event Industry for Event Professionals
— Even if the past strategy that made the event a success, had great attendance, participant engagement, and ROI, was as...
Virtual Reality and How It Can Be Used By Event Planners and Meeting Professionals
Virtual reality has and continues to be a much discussed concept by event professionals. However, for the best part of...
Is Your Event Ready for Augmented Reality?
Just last year, Microsoft imagined in a Super Bowl ad how their augmented reality (AR) device could change the NFL,...
Augmented Reality Retail For Enterprise
This past week, Zugara presented Augmented Reality Retail opportunities for the Enterprise at the SAP Augmented Reality for the Enterprise event. The event...
Getting Real: Virtual, Augmented Reality Move In on Events
Events and meetings are moving into a whole new dimension thanks to the emergence of augmented and virtual reality. These...
VIRTUAL AND AUGMENTED REALITY: VIRTUALLY THERE…
The challenge for any event professional is creating engaging customer experiences. In today’s digital age, empowering content whether through social...
Augmented Reality Market: 2016 Year in Review
2016 flew by and we can’t believe how incredible this year was for Wikitude and the augmented reality industry: large investments,...
Augmented vs Virtual Reality at Events. The Debate that Never Was.
There is a lot of noise these days about whether we should use Augmented Reality (AR) or Virtual Reality (VR)...