Lollapalooza Goes Cashless


Lollapalooza is rolling out a new initiative this week called Lolla Cashless that claims to be the first effort from a major U.S. music festival to use radio frequency identification (or RFID)-enabled wristbands for payments. The Chicago music festival will begin sending concertgoers bracelets leading up to the August event that can be linked to credit card information for buying food and drinks.86

More information: http://www.adweek.com/news/technology/lollapalooza-goes-cashless-digital-wristbands-158661

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s