Five Strategies for Increasing Event App Engagement

1. Take a personal approach

Using mobile event apps, you can offer personalized content at a level that is nearly difficult for an event planner to achieve using conventional techniques. Use your event app to its fullest potential because this is one of its main benefits. Providing participants with pertinent content provides them a good reason to utilize the app; you are giving them extremely useful information that they can use right away.

You can also alter the content that various kinds of guests can view. When using personalized content types, be careful to inform users that they will have access to tailored material within the app. People are more likely to recognize the app’s usefulness and utilize it if they realize that it is much more than just a digital version of the paper agenda.

2. Engage in gaming

Gamification, to put it simply, is the practice of using tiny rewards to encourage specific behaviors. You have the ability to reward desired behavior since your software lets you monitor attendee behavior. Gamification has the potential to greatly boost your app’s return on investment with a little preparation. With a badge game, you can give each participant a badge after they finish one of the tasks on the list. One badge can be used to log in, another to exchange contacts with someone, a third to check in at a sponsor table, and a fourth to publish a photo or complete a survey. Through the app, attendees can see a leaderboard that displays who has achieved which badges. This tool’s greatest benefit is that it lets you provide incentives for the specific behaviors you want participants to engage in.