Most event attendees expect an app these days – and most organisers want one too. But are apps worth the investment? What are the most popular app features with attendees? How are organisers promoting apps to maximise adoption? And how are they measuring results?
Research Study: The ROI of Event Apps
A new research study by Eventsforce this month has found that attendee engagement is the top reason 81% of organisations invest in event apps but difficulties in measuring ROI, low adoption rates and the complexity of launching apps are still limiting efforts.